Run! Project Reaches over 50,000 Participants as it prepares for a Summer like no other!
What’s been happening this quarter: Run! Activators have led to over 81 Athletics Access events since February 2011 with another 50 planned in the lead up and during gamestime, all across the Capital. The project is involved in piloting a number of new initiatives linked to the England Athletics Whole Sport Plan Strategy, including new Athlefit sessions, 14-25 activities, Satellite Clubs, Club Leaders and a new Compact Facilities pilot in Hackney. Over £200,000 external small grants have been secured by Run! Activators, 78 new session groups have been set up, 366 volunteers recruited, 100 new LIRFs and 59 Run England groups! We are about to embark on an exciting new Social Action Volunteer project in partnership with Street Games to develop young leaders between 14-25 to form the base of the new Doorstep Clubs.
One of the Run! new clubs S Factor Academy have secured their clubmark award and received funding from Sported to recruit a part time Club Administrator, the club have also launched a new website. The Lewisham Activator Lisa Miller has recruited and Olympic Boxer; Julius Francis who will be helping out the club with workshops, competing, mentoring and undertaking his athletics coach qualification. Julius is receiving throws mentoring from our Run! Activator Shaun Medlen.
Another new club called Run dem Crew West has been launched, the group is now 74 members strong and growing. It was created by the Westminster Run! Activator Ellie Wood as the Run dem Crew club in East London is now at capacity of 150 runners every Tuesday. The Run! Activators have also launched new Run dem Crew youngers sessions working with the 14-21 age group, new leaders have been trained up on this creative new project. The first Run dem Crew Youngers inclusive session has been launched in Greenwich in linked with the new borough Inclusive PE fitness initiative designed by Run! Activator Melissa Catchpole.
During the next quarter Run! Activators will be placing high emphasis on recruiting Inactives as the project has some way to go in reaching the target of 14,000 inactives by February 2013 and attracting 10% disabled participants to the sport, current figures stand at 6124 Inactives recruited and 1177 disabled participants. Run! has been approached NHS Heath workplaces to work with Lewisham, Tower Hamlets and Waltham Forest Activators on a new project. Initiatives including Run England and Athlefit have been set up in partnership with John Lewis in Newham. We are also approaching mental health organisations including MIND through the Haringey Run! Activator Tamsin Fudge, who has recently been donated new racing wheelchairs from London Marathon for the boroughs satellite sessions. The Brent Activator Andre Fernandez has set up stretching sessions at care and old people’s homes to work on their mobility and confidence. Tower Hamlets Activator Nicole Evans is linking with Corporate Companies in Canary Wharf to assist them with their Sports Days and Athlefit sessions. New High steppers have been donated to Activator Christina Adenaike to develop Athlefit sessions in the borough through the partnership with Access Sports.
In the build up to the games Activators are currently planning activities for the torch relay and at the BT Live Sites in Hyde Park, Trafalgar Square, Victoria Park and Brick Lane. The project is also linked to Festival Jamaica with the Run! logo currently on display on the event billboards on Putney High Street and Bethnal Green. Activities will take place during gamestime in Stratford and the O2.
A handful of lucky Activators and participants will be involved in the Gamesmakers programme with young athletes acting as Kit Carriers under the supervision of Run! Activator Coral Nourrice, who will be team leader. The team performed highly professional in the recent May Test events. The IOC have commissioned Can Communicate to make a film about the Olympics and its legacy. As part of the package, the film makers will be visiting previous Olympic host cities and interviewing representatives from Run! in Newham, people involved, inspired or benefitting from the Games.
Run! Volunteers do not go un-noticed! one of the Newham coaches Segrid Ayers has been awarded a Newham Inspiring People Award receiving free tickets to the games for his commitment to the sport. In Tower Hamlets Run! volunteer Andrew Hall has been nominated for a Queen Mary University Sports Award and a LIRF leader within the borough Jake Waldron has now gained employment as a Run England Activator.
Run! Project Manager Rhian Horlock Said: ‘There are exciting times are ahead for the project as it is on target to meet its goals with participants currently standing at 51,010. I would like to thank the Activators for their ongoing hard work, dedication and commitment to the project. We are calling on volunteers to go out to join them in the inspiring the community to participate in Athletics Activity and find the next generation champions at these events. It's an opportunity to be a part of a once in a lifetime extraordinary experience.’Follow @londonathletics
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